New Music Concept for The KaDeWe Group

In January 2016 the KaDeWe Group announced the modernization of all three department stores KaDeWe, Alsterhaus and Oberpollinger.

For Musique Couture this meant further developing and perfecting the music concept in all three houses. Needless to say, it was a great pleasure!
In cooperation with Hear Dis! we blended four new musical colors ranging from hot to cold, black/white to colorful, elegant and edgy, melodic and uptempo, retro and modern, excited, relaxed and futuristic. Since November 2016 they are also played back on highest technical standards.

On Nov 14th 2016 the first modernized area had its opening: The Storey, a concept store for urban wear in Oberpollinger´s basement. It combines a mix of hip, international brands with local designers.

KaDeWe celebrated the first step of their massive remodeling on Nov 15th 2016 when two new quadrants were opened, the round arched display windows were restored and the main entrance renewed – all under the direction of Pritzker award winner Rem Koolhass who will gradually renew KaDeWe and bring it on par with the international sophisticated department stores.

The women´s wear quadrant has been remodeled by Parisian designer India Mahdavi. Collections of premium brands like Céline, Balanciaga or Chloé are accompanied by a modern, flowing and dreamy major city sound
including songs by Four Tet, Solange, Tame Impala, Odeza or Kyson.
The men´s shoes and accessories quadrant with brands like Dries Van Noten, Valentino and Ted Baker has been designed by Storage Milano.

For these areas we developed the “Contemporary” playlist, driven by an eclectic sound it instantly reminds of a musical Berlin metropolis transitioning and ever-evolving over the decades. On this occasions party we had the pleasure with our DJ Lars Eidinger.

The next official opening was set for Nov 16th 2016 at Alsterhaus and marked yet another successful stage of the departments store´s transformation. In the brand new luxury hall in Alsterhaus´ Atrium you can now find the most extensive and extraordinary collection of brands since the houses opening over a hundred years ago.

Here the sound consists of a perfect mix of soft and melodious grooves, elegant and timeless, metro-sexual, masculine, feminine and inspiring. Musique Couture´s own DJ Bonnie brought the music to the party.